Selective distribution strategy always drive our team to choose right distributors depends on products.
We develop conceptual map, Segmentation, Targeting, Positiong before crafting Marketing Mix: 4P for our brand. Our channel management is strong and we have many accounts with major domestic retailers (merchandisers) projecting monthly & yearly promotional plan
– Korean Population: 51 million (2020)
– Korean Retail Market Size: 430 billion USD (2020)
– Korean E-retail market size: 146 billion USD (2020)
– Mobile Purchasing market size: 98 billion USD (2020)
– TV Shopping Market/ Size: 7 billion USD (2020)
Medical device should be neccessary to pass KFDA clearance and KGMP process (depends on) before official sales. Insurance code registration under Korean national health insurance system (K-NHIS) is also key success factor to build up consistent sales pipeline. We can provide business acumen at that point.
Korean Medical Landscape
– The number of Korean hospitals and clinics are around 85,000 (2016).
(The numbers include oriental hospitals and dentist clinic and goverment health centers)
-The number of Korean drug stores (Pharmacy): Around 21,000 (2016)
-The number of Korean Medical stores: Around 64,000 (2016)